Please ensure Javascript is enabled for purposes of website accessibility Committee advances legislation to set guardrails on AI in healthcare, protect consumers in advertising

Committee advances legislation to set guardrails on AI in healthcare, protect consumers in advertising

Pennsylvania House Democratic Caucus    May 5, 2026 | 3:45 PM

HARRISBURG, May 5 – The PA House Communications & Technology Committee today voted to approve two bills that would establish guardrails for the use of artificial intelligence in advertising and healthcare, and a third bill that would set limits on the sound levels of commercial advertisements in video streaming services.

The legislation considered included the following:

  • House Bill 95 (Pielli): would require the disclosure of content in advertising that has been generated or substantially modified by artificial intelligence.
  • House Bill 1925 (Venkat): would set guardrails on the use of artificial intelligence in the healthcare industry, including requiring health insurers and healthcare providers to disclose the use of artificial intelligence and have an individualized assessment by a human decision-maker in insurance prior to authorization, utilization review, and clinical treatment decisions.
  • House Bill 2220 (Shaffer): would prohibit video streaming services from transmitting commercial advertisements at a volume louder than their accompanying video content.

“Today the House Communications & Technology Committee continued to lead in establishing protections against the misuse of AI in the Commonwealth,” said state Rep. Joe Ciresi, D-Montgomery, chair of the committee. “While AI can significantly aid in the diagnosis and treatment of disease and shorten the length of insurance claim reviews, a qualified human must have oversight and be the final decision-maker -- not only to safeguard against error, but also to bring to bear what AI notably lacks: concern for patient wellbeing and the ability to weigh complex and nuanced, individualized contexts with compassion and empathy. The guardrails we advanced today focus on ensuring that the patient remains at the center of healthcare, and that AI works to support patient trust and wellbeing.

“As technology changes the nature of advertising, it’s critical that our consumer protections keep up. This means ensuring consumers aren’t misled by the undisclosed presence of significant AI in the ads they’re watching -- which is becoming increasingly difficult to distinguish from reality -- and that the same protections we have for TV advertising volume are also applied to streaming services.”

Federal regulations established under the Commercial Advertising Loudness Mitigation Act of 2010 require television broadcasters and cable and satellite providers to take measures to ensure that the volume of advertisements is consistent with the rest of their programming, but they do not apply to streaming services.

The bills now move to the full House for consideration.