House Communications & Technology Committee discusses AI transparency and digital content provenance

Pennsylvania House Democratic Caucus    November 3, 2025 | 2:17 PM

HARRISBURG, Nov. 3 – As AI deepfakes and fabricated content proliferate across media, the PA House Communications and Technology Committee, chaired by state Rep. Joe Ciresi, held a timely informational meeting last week on the importance of maintaining digital content provenance to combat misinformation, safeguard intellectual property, and preserve consumer trust.

“As artificial intelligence becomes increasingly sophisticated, it’s getting harder for consumers of digital content to tell what’s real and what was generated or altered,” Ciresi, D-Montgomery, said. “Misinformation spread by AI threatens the social fabric, and we need to take necessary steps to protect the public from misleading, fabricated content.”

Santiago Lyon, head of Advocacy and Education for the Content Authenticity Initiative, gave a presentation to the committee on how technology can be used to combat misinformation and what leaders in the industry are doing to allow for the labeling and identification of AI-generated or modified content.

“At Adobe, we believe transparency is essential to trust in the age of AI,” said Lyon. “As AI becomes a more powerful creative tool, people deserve to know the origins of the content they see online and how it’s made. That’s why we’re proud to work with industry partners, policymakers and creators to advance open standards that protect creative rights, encourage greater transparency and ensure that innovation and integrity grow together.”

In 2019, Adobe, The New York Times and Twitter (now X), founded the CAI to promote an industry standard for verifying the authenticity and provenance of digital content.

“With AI developing and spreading at a rapid pace, it’s more important than ever for there to be easy, standardized ways for content creators to verify the work they make and for users to be able to confidently tell what’s real and what was digitally altered,” Ciresi said. “In the meeting, we were encouraged to learn that companies’ innovative use of metadata to label content provides a way for consumers to tell what content was or wasn’t generated or edited using AI. This knowledge would both empower and protect the average internet consumer from misinformation.”

The meeting was the third that the House Communications and Technology Committee held on AI this term.